About Us
NorthBlood helps Canadian MMA fighters turn their name into a brand. We design, launch, and manage official merch that builds visibility and creates passive income.
🔥 Marketing & Branding
Identity Building
We craft each fighter’s unique visual identity: from logo and bold designs to colors and typography. Every fighter gets a consistent, professional look that reflects who they are inside the cage.
We also write their bios, manage SEO content, and make their name searchable online through a Canada-wide exposure.
Sponsorship & Exposure
Our fighters use their merch to attract sponsors and show professionalism.
We also leverage NorthBlood’s network to pitch collaborations, build visibility, and grow their audience.
🩸 Merchandising
Setup & Launch
Each fighter gets their own collection page on the NorthBlood website.
We handle every detail - design, product selection, mockups, SEO, and layout - to create a strong, authentic merch line.
Sales & Fulfillment
- No inventory for the fighters aka no upfront costs.
- NorthBlood manages it all: payments, suppliers, packaging, shipping, and customer service.
- Canada-wide sales.
- Profit is split fairly, with transparent payouts after each sale.
Event Merch (Optional)
For fight nights, we can also run a merch booth on-site: from setup to sales.
A flat management fee covers everything so the fighter can focus on the fight.
🩸 Expectations & Collaboration
Fighter’s Role
- Promote their merch (share links, tag NorthBlood, wear their own gear).
- Approve designs and posts before launch.
- Communicate upcoming fights early for proper campaign planning.
NorthBlood’s Role
- Handle everything creative and operational behind the merch and marketing.
- Keep fighter branding consistent, sharp, and professional.
- Build each fighter into a recognizable brand that generates passive income long after fight night.