About Us

NorthBlood helps Canadian MMA fighters turn their name into a brand. We design, launch, and manage official merch that builds visibility and creates passive income.

🔥 Marketing & Branding

Identity Building

We craft each fighter’s unique visual identity: from logo and bold designs to colors and typography. Every fighter gets a consistent, professional look that reflects who they are inside the cage.
We also write their bios, manage SEO content, and make their name searchable online through a Canada-wide exposure.

Sponsorship & Exposure

Our fighters use their merch to attract sponsors and show professionalism.
We also leverage NorthBlood’s network to pitch collaborations, build visibility, and grow their audience.

🩸 Merchandising

Setup & Launch

Each fighter gets their own collection page on the NorthBlood website.
We handle every detail - design, product selection, mockups, SEO, and layout - to create a strong, authentic merch line.

Sales & Fulfillment

  • No inventory for the fighters aka no upfront costs.
  • NorthBlood manages it all: payments, suppliers, packaging, shipping, and customer service.
  • Canada-wide sales.
  • Profit is split fairly, with transparent payouts after each sale.

Event Merch (Optional)

For fight nights, we can also run a merch booth on-site: from setup to sales.
A flat management fee covers everything so the fighter can focus on the fight.

🩸 Expectations & Collaboration

Fighter’s Role

  • Promote their merch (share links, tag NorthBlood, wear their own gear).
  • Approve designs and posts before launch.
  • Communicate upcoming fights early for proper campaign planning.

NorthBlood’s Role

  • Handle everything creative and operational behind the merch and marketing.
  • Keep fighter branding consistent, sharp, and professional.
  • Build each fighter into a recognizable brand that generates passive income long after fight night.

Want to join NorthBlood? Apply below to launch your own merch line.

JOIN US NOW